Swimming Success

by LIZ ONUFER | photos by Soul of Photography

For the last thirty-five years, Jeff Pease has been in the business of creating competitive swimmers. Although professional coaching was not in his original plans, it grew into Jeff’s passion and career path. Jeff started swim coaching to fill a few years between a psychology degree from Stanford and graduate school. Instead of returning to school himself, Jeff began sending his swimmers off to some of the best colleges in the country. The numbers tell Jeff’s story of success; he has coached over 250 student athletes since 1979.

After a few years with a parent run swim team in the mid ‘70s, Jeff realized the interim job had the potential to be a career choice. North Coast Aquatics was born. “I determined that if I was to have a long term future in coaching, I needed to start my own swim team and be in control of all the decision making,” Jeff explained. That decision making includes focusing on swimmers’ technique and training at the appropriate developmental stages. “Our formula does not create the fastest 10 year olds who never become successful high school and college swimmers. Rather, we believe in a long term development for our kids,” Jeff stated. And he knows the number of laps it takes to create long-term success. Not only has he ran a successful business since the ‘70s, Jeff has coached top ranked athletes, including Kurt Grote, the 1996 Olympic gold medalist in breaststroke.

“I determined that if I was to have a long term future in coaching, I needed to start my own swim team and be in control of all the decision making.”

Jeff’s own success as a swimmer stretches back to his childhood in Toledo, OH. With two All-American honors, he went on to compete at Stanford with a swimming scholarship. Out of the water, Jeff enjoys spin class and the beach. Although, he acknowledges his free time is fairly limited. With the opening of Alga Norte Aquatics Center, Jeff may be seeing even less of that free time. “My goal is to build NCA to over 500 swimmers at the Alga Norte Aquatics Center,” Jeff said.

But it’s not all about the numbers. Jeff understands the importance of fostering the student in his student athletes, bridging time in the pool to time in the classroom. “The primary mission of NCA is to provide a program for each young person to become the best student athlete they can become and ultimately use their swimming and academics as the vehicle to create the best college opportunity for themselves,” Jeff acknowledged. And with coaches playing more of a vital role in athletes’ development, its good to know Jeff is doing everything he can to prepare his swimmers for any leg of life’s journey.

Meet Jeff

Full Name: Jeff Pease
Profession: Swim Coach
Community of Residence: Carlsbad
Years in Community: 32
Hobbies/Interests: Live sports, small music venues, walking my dog Jackson, spin classes
Favorite Local Spots: Vigilucci’s in Carlsbad, Pannikin in Leucadia, walking the Carlsbad and Encinitas beaches