Local resident John Rich loves that his neighborhood is full of community spirit, with Carlsbad t-shirts and hats worn everywhere with pride by locals and tourists alike, but when he realized he couldn’t find any Carlsbad socks, he decided to volunteer his time to design and produce his own. With 30 years of experience in the apparel industry, it was a fairly easy task for John, and by early July of this year he began delivering the socks to be sold in local shops such as Carlsbad Pipelines, Offshore Surf Shop, and Señor Grubby’s, just to name a few. The socks serve in part as a fundraiser for the Boys & Girls Clubs of Carlsbad (BGCC), with $2 from every sale going to help fund afterschool programs and other events put on by the BGCC. John commented, “I chose the Boys & Girls Club because I believe in the leadership there.” When asked what he loves most about Carlsbad, John shared, “My passion is surfing and the ocean, so the beaches are what I love most. Also, the locals make this town special and they know who they are.”