by JENNIFER FRAKES | photo by Mark Hopkins Photography

On The Go


For Mel Montoya, staying busy is never a problem. This wedding and design consultant, wife, and mother of two young children is always on the go, and she wouldn’t have it any other way. “My goal is to enjoy each day, to live life to the fullest, and find joy in the little things,” said Mel. She and her family have lived in Aviara since 2013, and they love being within walking distance of Aviara Oaks schools and a quick drive to the lagoon and beach.

As a wedding coordinator, Mel is an expert at helping brides and grooms fulfill their dreams of the perfect wedding day. “There are a few differences between a wedding planner and a wedding coordinator. Most brides want to be involved in the planning, especially with online resources like Yelp and Pinterest. My role as a coordinator is to review their wedding plans and make sure they’ve crossed their t’s and dotted their i’s,” stated Mel. According to her, hiring a wedding coordinator is like insurance for the day of the wedding. She runs the show on the big day, manages the team of vendors, and puts out any fires that may come up during the event. “It’s my job to make sure the bride and groom and their families are happy and enjoying every moment of the day,” said Mel, who has been in the wedding industry for more than 13 years.

“My goal is to enjoy each day, to live life to the fullest, and find joy in the little things”

As Mel developed her wedding coordination business, she realized that many clients were looking for custom stationery and invitations for their event. This is how the custom design aspect of her business was born. “I get to know my clients even better when they hire me both for stationery and wedding coordination. Getting to know my clients is important to me, and even after more than 400 weddings I still experience an overwhelming sense of joy at the end of each wedding,” related Mel.

When Mel isn’t coordinating weddings for her clients, she can be found with her family at various activities such as soccer, piano, surfing, jiu jitsu, and Girl Scouts. She also enjoys volunteering at her children’s school, exercising, and reading. “Most of all, we enjoy spending time together as a family. We love going to South Ponto for the sunset, and spending Sunday mornings there enjoying the view from the sundial. We live in paradise,” expressed Mel.


Name: Mel Montoya
Profession: Wedding and Design Consultant
Community: Aviara
Hobbies & Interests: Beach, music, art, photography, reading
Favorite Places to Visit in 92011: La Costa Coffee Roasters, Batiquitos Lagoon, Chandler’s at Cape Rey Carlsbad, South Ponto State Beach